Ooops! I Bought a Pub on 7

24th April 2026

Ooops! Shane Jacobson bought a pub

Australia’s most loved entertainer takes on his biggest challenge yet

Australia’s most loved entertainer, Shane Jacobson, takes on his biggest challenge yet: buying a rundown country pub without even seeing it first. What could possibly go wrong? Find out when Ooops! I Bought a Pub premieres at 8.00pm Saturday, 2 May on Seven and 7plus.

 

In this brand-new six-part series, Shane dives headfirst into the ultimate country adventure as he attempts to revive a tired old pub in the tiny Victorian town of Dederang and restore it as the beating heart of the community once again. 

 

There’s just one problem: Shane has never run a pub before. In a moment of spectacular optimism, he also booked a wedding that must go ahead right in the middle of renovation chaos.

 

Joined by long-time mate Dean Murphy along with a colourful cast of locals, tradies and experts, Shane faces mounting challenges from septic tank disasters and budget blowouts to wild country weather and impossible deadlines. 

 

Along the way, viewers meet the sort of characters who make country towns tick, including much-loved publican Dave McKnight, returning local chef Ali McKilliop, and a community determined to keep their pub alive at all costs. 

 

Heartwarming, hilarious and full of surprises the road to reopening the pub is anything but smooth. 

 

 

Ooops! I Bought a Pub

Premieres 8.00pm Saturday, 2 May on Seven and 7plus