A new era of digital sport streaming kicks off on 7plus Sport 

23rd September 2024


The way Australians watch and engage with live sport has changed forever with the Seven Network bringing Australia’s #1 winter and summer sports – the AFL and cricket – to their new home on 7plus Sport. 

 

A defining moment in the digital streaming revolution, the launch of 7plus Sport means every Australian can now live stream AFL football matches and the best international and domestic cricket on home soil – including Saturday’s blockbuster 2024 AFL Grand Final and the upcoming Test summer between Australia and India – all for free on 7plus Sport. 

 

Adding to Seven’s already extensive digital sport offering which includes horse racing, boxing, Supercars, AFLW, LIV Golf, cycling, hockey, athletics, netball and so much more, Australians will now be able to watch every Seven sport, live and free on any device from anywhere in Australia at any time.  

  

For dedicated sports fans and advertisers, this new era of digital sport broadcasting further cements Seven and 7plus as Australia's Home of Sport.  

 

Gereurd Roberts, Group Managing Director, Seven Digital, said: “The launch of 7plus Sport represents the most significant change in Australian sport in decades. For the very first time, all Australians will be able to watch AFL and cricket anywhere, at any time and on any device – live and free. To say it is a game changer for fans, sporting organisations and advertisers is a massive understatement. 

 

“In addition to AFL and cricket, we will be rolling out many new programs and features across 7plus Sport to keep fans informed, entertained and engaged week in, week out, 52 weeks a year. Stay tuned for some big announcements.  

 

Seven’s Head of Sport Digital, Kirsty Bradmore, said: “This is a landmark moment in Australian sports broadcasting, and we cannot wait to finally deliver every nail-biting moment of Saturday’s AFL Grand Final and the upcoming summer of cricket, all live and free on 7plus. 

 

“With supercharged digital rights for our nation’s biggest and most popular winter and summer sports, we’re not just delivering more sports content than ever before, we’re making them accessible to every Australian everywhere. 

 

“In 2025, 7plus will become the ultimate destination for AFL fans, delivering footy content every day of the week. Whether it’s live matches, in-depth analysis, or exclusive behind-the-scenes content, AFL fans can stay connected to their favorite sport like never before, anytime, anywhere,” she said.  

 

“From tomorrow night’s Brownlow Medal to the AFL Grand Final and beyond, all Australians can experience the biggest moments in sport, whenever and wherever they want. At Seven, we’re committed to leading the future of sports entertainment and connecting Australians with the moments that move us most, and this is just the beginning.” 


Seven’s full digital rights to the AFL starts with tomorrow night’s Brownlow Medal and Saturday’s 2024 AFL Grand Final and include the AFLW and the full 2025 season, with matches across every round of the AFL season, and all Finals Series matches available to stream on 7plus Sport live and free.  

 

Seven’s digital rights to cricket debuted on Thursday, 19 September with the Women’s International Series against New Zealand, and continue with the WBBL from Sunday, 27 October; the men’s five Test Series against India from Friday, 22 November; BBL from Sunday, 15 December; and the Women’s Ashes Series from Sunday, January 12, 2025. 

  

7plus Sport – It’s the free trial that never ends!